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Research papers

New media

This paper reviews new developments in the electronic media and to a lesser extent the print media and considers the new media areas which are emerging. The implications of these developments and new technology for future media research methodology...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Tony Twyman
June 15, 1984
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Citation

Twyman, T. (1984a, June 15). New media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-media


Research papers

Accommodation and flexibility

At the outset, advances in electronic publishing proved to be a boon to print publishers. Computerized typesetting and similar developments permitted us to deliver a more attractive product on a more timely basis, and with a savings in labor costs....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Samuel A. Wolpert
June 15, 1981
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Citation

Wolpert, S. A. (1981a, June 15). Accommodation and flexibility. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/accommodation-and-flexibility


Research papers

Plus print

PLUS PRINT: what exactly does it mean? PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1977
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Citation

Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/plus-print